What we stand for
We forge purpose-driven, boldly articulated brands.
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We bring an audience-centered perspective to every engagement — grounding decisions in insight, not assumption.
Brandsetting™ is our way of translating those insights into clear strategy and purposeful action — turning understanding into direction, and direction into momentum.
Because a brand only matters when it moves people.
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Founded in 2002, Asterix is a team of senior practitioners partnering with founders and leadership teams to build, evolve, and scale brands.
We solve complex challenges with clarity and creativity — operating with the agility of a boutique and the scale of a broader network. We collaborate closely with our clients to navigate change, realize ambition, and unlock growth.
Based in San Francisco, working wherever the work takes us.
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We are guided by a set of principles that shape how we work:
Courage to challenge convention and pursue bold ideas.
Collaboration to build together — openly and constructively.
Originality to create work that is distinctive, authentic, and meaningful.
Relationships First because great work starts with trust.
Where we’re most useful
We engage at pivotal moments — when brands need clarity of direction and confidence in how they show up.
Building something new
When you’re creating something from the ground up and need a clear foundation, distinct positioning, and a compelling way to show up from day one.
Evolving what exists
When your brand no longer reflects who you are today — and needs to be refined, repositioned, or reimagined to match your ambition.
Signaling a new chapter
When change is significant — new leadership, strategy, or direction — and the brand must reflect it clearly and confidently.
Getting everyone aligned
When teams are moving in different directions and need a shared understanding of what the brand stands for — internally and externally.
Marking a moment that matters
When a milestone or inflection point calls for renewed clarity, energy, and a more intentional expression of the brand.
Fueling growth and expansion
When entering new markets, launching new offerings, or scaling — and the brand needs to stretch without losing focus.
Bringing brands together
When integrating brands and making critical decisions about architecture, equity, and how to move forward as one.
Extending your team with senior expertise
When you need ongoing brand support or senior marketing leadership — from strategic guidance to hands-on execution.
We partner across industries — bringing a consistent approach to brand, shaped by context, culture, and ambition.
Consumer & Lifestyle
Travel & Hospitality
Sports & Entertainment
Wine, Spirits & Beverages
Technology & AI
Financial Services
Professional Services
Healthcare & MedTech