Asterix Group is an award-winning brand strategy and creative firm dedicated to building extraordinary brands. We bring a consumer-focused perspective to every project and a powerful methodology to connect brands with customers.
What We Do
Using strategy, design and experiences, we build brands that inspire and engage.
BRANDSETTING™
Brandsetting is Asterix Group’s approach for transforming insights into creative strategies that literally “set your brand” for success.
We craft authentic and differentiating brand identities that convey meaning and evoke emotion.
Services: Naming •
Brandmark + Logo Design •
Brand Voice •
Brand Tag •
Style Guides •
Identity Systems
EXPERIENCE DESIGN
The way a brand makes people feel is as important as what it does. We implement touchpoints across multiple environments to create unique and inspiring experiences.
Services: Experience Roadmap •
Experience Guidelines •
Marketing Collateral •
Content Design • Events + Environments • Presentations •
Point of Sale •
Packaging
DIGITAL BRANDING
We help our clients leverage digital media as an extension of brand and business strategy.
Services: User Experience Design •
Web + Mobile Design and Development •
Video + Visual Content •
App Design •
Content Management Solutions •
Data Visualization
BRAND ACTIVATION
From the soul of your brand to the heart of your audience, we activate with targeted, emotive campaigns.
Services: Brand Launch •
Brand Advertising •
Digital Campaigns •
Marketing Communications •
Production + Management
Our Story
"At Asterix Group we collaborate with you to explore the possibilities and develop solutions rooted in business strategy. We dig deep. We pull back the layers to reveal the soul of your brand. We use the power of your unique essence to express your brand and inspire audiences at an emotional level."
~ Christine Lehtonen, Founder
Founded:
Halloween 2002
Teams:
San Francisco, Napa, Portland
Clients:
US, Latin America, Canada
Asterix Group helped us expand our thinking by a factor of 100